YouGC
Content that feels like a story — not an ad.
YouGC is a boutique UGC and content strategy partner helping businesses create authentic, relatable content that connects with people and drives results.
Let's talk
The Problem
Most brands today don't have a content problem.
They have a communication problem.
Their content is often:
Professionally produced
High-quality visuals and production value
On-brand
Perfectly aligned with brand guidelines
Carefully reviewed
Multiple rounds of approvals and edits
The reason is simple:
Most brands are focused on sounding professional, not human.
And the outcome is usually the same:
Low engagement
Low conversion
People skip and scroll past
Why This Happens
1
Approvals
Multiple stakeholders reviewing every word
2
Guidelines
Strict brand standards that limit expression
3
Fear
Taking a risk, or making mistakes
Over time, this creates safe content that just blends in.
What is YouGC
We help brands close the gap between who they are internally and how they come across online
through User Generated Content (UGC)
What Is UGC (And Why It Converts)
UGC (User-Generated Content) is content that is organic , unpolished and often
Familiar
Relatable
Human
People are more likely to trust content that looks and sounds like something they would see from a real person — not a brand trying to sell.
We put the YOU in UGC.
Some of our work
Oh Fudge
The journey of coming up with a product from A-Z
Nizek
Is there such thing as a bad idea? Reaction video
Sofia Ghazali
Can Ahmad break he's PR?
Tribe
Meet Fernando, the best barista in the land!
That trust leads to:
↑
Higher engagement
People interact more with authentic content
↑
Better retention
Audiences stay connected longer
↑
Stronger conversion
Trust translates into action
When UGC is guided by strategy (not randomness), it becomes a powerful tool for both awareness and performance.
We help YOU create content that feel users generated
That's why it's called YouGC.
What We Do
1
Strategy & Direction
  • Product–market fit diagnosis
  • Defining clear content themes
  • Building a practical content calendar
2
Production
  • UGC-style shooting that feels natural, not staged
  • Editing and iteration based on performance
  • Reporting and insights to guide improvement
If your content feels professional but disconnected — and you want it to feel more human, clear, and effective —
Let's talk.