Hi, I'm Ramzi

Welcome to my story about finding authenticity in business — and myself in the process

Chapter One

My Dream & My Identity Crisis

The Dream

My dream was to be a football player. It was my entire identity.

My mom lied to me and said I had a chance.

When the Dream Didn't Happen

I was lost.

So I did what any confused person does: I traveled for a bit (escaped)

The Corporate Exploration Phase

01

Built a startup

Co-founded Li3ib with friends — learned a ton

02

Worked in a bank

Tried the traditional route — gained experience but felt constrained

03

Tech companies

Made progress and grew skills, but still wasn't expressing myself fully

I was making progress in my career, but I didn't feel like the real me was showing up — and that limited my success.

The Real Me Started Leaking Out

Every Now and Then, I'd Slip

Casual LinkedIn videos

Yes, you can stalk the old ones — they're awkward and authentic

Conversational cold emails

Writing like a human, not a corporate robot

Consulting

Helping people market their products or servies

But these were just glimpses. I needed a real outlet.

Then Came Oh Fudge

I started a side hustle as a dessert shop where I got to express myself constantly

Oh and the desserts were delicious obv.

People Loved the Brownies

But they resonated even more with the content.

The character

I became almost like a character they watched and cheered for

The connection

They felt like they knew me — not just my product

The relationship

Trust was built through authenticity, not advertising

The Realization

People connect more with your story than your product

So I decided to quit my job focus on one thing…

Helping companies create authentic content


Who We Are

YouGC is a boutique UGC and content strategy partner.

We help brands create content that feels natural and relatable — while still being planned and executed professionally.

Content that's flawed by design.

We work closely with brands and act as an extension of their marketing team.

The Problem We Solve

Most brands today struggle with the same issue:

Their content looks good… but doesn't create a personal connection with the audience.

1

Low engagement

People scroll past without stopping

2

No personality

The brand feels faceless and generic

3

No relatability

Audiences can't connect on a human level

In short: The gap between the brand and the audience is too wide. We bridge that gap.

What We Do

Strategy & Creative

  • Content strategy
  • Creative direction
  • Ideation
  • Content calendars

Production & Execution

  • Shooting
  • Editing
  • Iteration

We keep the process simple, clear, and human-focused.

What We Don't Do

It’s just as important to be clear about our boundaries.

  • We don’t produce high-end videos
  • We don’t do corporate-style, overly formal content
  • We don’t manage full social accounts
  • We don’t sacrifice authenticity to look “perfect”

Our Philosophy

People connect with people

Not logos, not corporate speak — real humans

Authenticity beats perfection

Flaws make you relatable, polish makes you distant

Content as conversation

Not an ad, not a pitch — just talking like a real person

AI can't do this

Authenticity requires a real human touch

Why Authentic Content Works

Audiences today scroll past anything that feels too polished or too promotional.

What they actually slow down for:

1

Real people

Not actors or models — actual humans being themselves

2

Honest opinions

Genuine thoughts, even if they're messy or unpolished

3

Humor

Not forced comedy — just natural lightness and fun

4

Simplicity

Clear messages without jargon or complexity

5

Personality

Distinct voices that stand out from the crowd

6

Everyday moments

Relatable scenarios they recognize from their own lives

People react to content that feels familiar.

Why This Matters

Authentic UGC helps brands:

1
1

Humanize themselves

Show the people behind the logo

2
2

Increase trust

Build credibility through transparency

3
3

Create loyal customers

Turn audiences into advocates


Our Approach

We don't just produce videos. We build a full communication system:

1

Foundation

Strategy, messaging, tone

2

Structure

Content pillars, visual language

3

Planning

Calendar and scheduling

4

Creation

Production and editing

Everything is built around your long-term identity, not one-off posts.

Some of our work

Oh Fudge

The journey of coming up with a product from A-Z

Nizek

Is there such thing as a bad idea? Reaction video

Sofia Ghazali

Can Ahmad break he's PR?

Tribe

Meet Fernando, the best barista in the land!

Let's Create Content That Feels Reel